Everyday Humans - TikTok

direct-to-consumer spf and body basics

Everyday Humans is a direct-to-consumer SPF and body basics brand.



cumulative following


fully licensed assets


earned media value



everyday humans partnered with minisocial to pair up with micro influencer creators on TikTok to produce video content featuring their best-selling sunscreens in the wild.

the challenge

Relatively new to the platform everyday humans needed to generate traffic to their tiktok and wanted to produce repurposable UGC that they can leverage on their social channels and beyond.

our solution

minisocial paired everyday humans up with 25 skincare/beauty micro influencer creators on TikTok to produce UGC videos and leverage their following to drive traffic too their new TikTok account

want to get started?

let's make something awesome together