Eastern Standard Provisions

expertly crafted soft pretzels, delivered

Eastern Standard provisions gave creators their choice of sharing a video Reel or a photo on Instagram sharing how they like to prepare and serve thier soft pretzels.



cumulative following


fully licensed assets


earned media value



Eastern Standard Provisions delivers expertly crafted, one-of-a-kind artisanal soft pretzels. They partnered with minisocial to create UGC content featuring all the different ways you can enjoy their pretzels

the challenge

With a bunch of yummy shapes and sizes of pretzels, there are many ways to enjoy Eastern Standard Provisions and It's hard to generate content that showcases the wide array of products and flavors.

our solution

By activating a campaign of 25 micro influencers, minisocial helped Eastern Standard Provisions increase awareness of their product lineup and create shareworthy content at scale. The campaign produced over 100 assets with an EMV of over $6,200.

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