Online marketplace

To support their holiday initiatives, Dough partnered with minisocial to create shareworthy user generated content featuring brands from their marketplace for use on their organic social channels, website, to distribute to their partners, and beyond.



cumulative following


fully licensed assets


earned media value



Dough is a marketplace on a mission to empower, support, and amplify women-owned brands.

the challenge

With many participating brands, Dough needed to create dozens — if not hundreds — of assets which could demonstrate the breadth of companies on their platform.

our solution

By activating a campaign of 100 micro influencers, minisocial helped Dough increase awareness of their brand and create shareworthy content at scale which could be leveraged by Dough and its partner brands. The campaign produced over 500 assets with an EMV over $25,800.

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