Beam

Heading into the colder months, Beam was looking to create content with their bestseller.

Beam's healthy hot cocoa Dream is clinically proven to help with sleep and is an obvious choice for the winter months. Already a bestseller, they wanted to keep getting relevant content to introduce new people to Dream ahead of the big sales around Black Friday.

Partnering Beam with 50 high-quality lifestyle creators, they were able to gather videos showcasing Beam in many new homes, being enjoyed by creators. Creators called out Beam's main messaging points and created cozy, sleepy-time content relevant to the product.