With new products launching all the time, sourcing high quality user generated content is costly and time consuming. Zulu Athletic leverages user generated content to populate their organic social presence, website, and beyond.
Zulu Athletic is a brand that designs and produces water bottles for athletes.
To keep up with a fast-paced product launch schedule, Zulu Athletic needed to produce user generated content on demand and at scale.
By activating a cohort of 25 micro influencer creators with a cumulative following of 310k, minisocial helped Zulu Athletic generate 75+ fully-licensed UGC assets.