Wholly Veggie

Plant-based Snacks and Meals

Wholly Veggie teamed up with to minisocial to book UGC creators for in-store content at Walmart



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Wholly Veggie partnered with minisocial to source and manage 50 micro influencer creators and sent them to Walmart to shop their products IRL.

the challenge

Wholly Veggie wanted to partner with the right creators who genuinely loved their products to create in-store content, highlight their retail partner. Scouting, vetting, and managing creators is a time consuming process, so they turned to minisocial’s turnkey solution.

our solution

The team at Wholly Veggie turned to minisocial to find the right creators, who could authentically produce in-store content feature where the brand is located in store and why they love the products so much. The result is a library of fully-licensed assets with curated content that feels native to their audience and a group of posts from micro influencers who fit in perfectly with the Wholly Veggie customer profile.

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