daily multivitamin, designed for plant-based people.

Wholier partnered with minisocial to activate a campaign with micro influencer creators who follow a plant-based lifestyle.



cumulative following


fully licensed assets


earned media value



Wholier is a daily supplement that supports people who follow a plant-based lifestyle.

the challenge

With a niche product focused on plant-based customers, Wholier needed to find creators who align closely with the values of their brand to create content that was authentic to their product and vision.

our solution

By activating a campaign of 25 micro influencers, minisocial helped Wholier increase awareness of their product and create shareworthy content at scale. The campaign produced over 40 assets with an EMV over $5,200.

want to get started?

let's make something awesome together