Wholier partnered with minisocial to activate a campaign with micro influencer creators who follow a plant-based lifestyle.
Wholier is a daily supplement that supports people who follow a plant-based lifestyle.
With a niche product focused on plant-based customers, Wholier needed to find creators who align closely with the values of their brand to create content that was authentic to their product and vision.
By activating a campaign of 25 micro influencers, minisocial helped Wholier increase awareness of their product and create shareworthy content at scale. The campaign produced over 40 assets with an EMV over $5,200.