Union Wine Company

Wine Brand

Union Wine Company is a family of wine brands. Union Wine Compnay partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Union Wine Company is a family of wine brands.

the challenge

As a digitally-friendly brand, Union Wine Company is always looking for ways to amplify their social presence while also leveraging high quality user generated content for use on their organic social, acquisition, and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped Union Wine Company amplify their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Union Wine Company unique with their followers. The result is a library of fully licensed assets from creatives that showcases Union Wine Company products in the wild.

Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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