Tea Runners partners with minisocial.io to promote their new lineup and generate UGC (user generated content) for use across all marketing channels.
Tea Runners is a tea subscription box company.
With new teas launching each month, sourcing high-quality custom content is costly and time consuming. Tea Runners leverages user generated content to populate their organic social presence, acquisition, social proof web modules, and more.
By activating a campaign of 50 targeted micro influencers monthly, minisocial helps Tea Runners increase awareness of their brand and create share-worthy content at scale.
minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing the Tea Runners brand story with their followers.
The result is library of fully-licensed assets from creatives around the country which showcase Tea Runners teas in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.