Tea Runners

Subscription Tea Company

Tea Runners partners with minisocial to promote their new lineup and generate UGC (user generated content) for use across all marketing channels.



cumulative following


fully licensed assets


earned media value



Tea Runners is a tea subscription box company.

the challenge

With new teas launching each month, sourcing high-quality custom content is costly and time consuming. Tea Runners leverages user generated content to populate their organic social presence, acquisition, social proof web modules, and more.

our solution

By activating a campaign of 50 targeted micro influencers monthly, minisocial helps Tea Runners increase awareness of their brand and create share-worthy content at scale.

minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing the Tea Runners brand story with their followers.

The result is library of fully-licensed assets from creatives around the country which showcase Tea Runners teas in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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