To help amplify the launch Animo, a pet wellness tracker, and generate content featuring the product, Sure Petcare partnered with minisocial.
Sure Petcare is a pet wellness brand.
Sure Petcare was starting from scratch when it came to creating UGC featuring the Animo. As a new product they wanted to generate a library of high-quality assets with the Animo in use that they could leverage everywhere from social to their website.
By activating a campaign of 100 relevant micro influencers, minisocial helped Sure Petcare produce high-quality UGC at scale.
Their minisocial activation produced over 150 art directed, fully licensed assets giving Sure Petcare the content they needed to populate social posts, paid ads, and social proof modules while also delivering the benefits associated with a large scale micro influencer activation in terms of social media reach and amplification.
The result is library of fully-licensed assets featuring pets from around the U.S. which showcase Sure Petcare as a brand and feature the Animo in the wild. Our two-pronged solution delivers quality content while also generating the amplification associated with a traditional influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.