NuLeaf partnered with minisocial to generate UGC (user generated content) featuring their CBD pet products for use across their marketing channels.
creators
50
cumulative following
357k
fully licensed assets
50+
earned media value
$16,787
about
NuLeaf Naturals is a premium CBD wellness brand.
the challenge
NuLeaf was looking to generate UGC content featuring pet parents and dog micro influencers using their line of CBD oil for use on their organic social, acquisition, and beyond.
our solution
By activating a campaign of 50 pet micro influencers, minisocial helped NuLeaf amplify their pet products and create share-worthy content at scale. minisocial selects relevant dog micro influencers who created high-quality user generated content while authentically sharing what makes NuLeaf’s pet products unique with their followers.
The result is a library of fully-licensed assets from creatives that showcases NuLeaf CBD products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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