Design forward gear for pets and their people

To support their new weekender carry-all and pet carriers, Roverlund needed to find pet lovers in the city and beyond to tell unqiue stories with how they each put their Roverlund gear though its paces with their furry friends. Roverlund partnered with minisocial to create shareworthy user generated content for use on their organic social channels, website, and beyond.



cumulative following


fully licensed assets


earned media value



Roverlund is a New York-based brand offering a collection of durable, design forward gear for pets and their people.

the challenge

With a diverse clientelle — city slickers to outdoor enthusiasts, Roverlund needed to communicate the flexiblity and versitility of their line. Building a diverse and varied content library featuring their products for organic social and the website was a top priority.

our solution

By activating a campaign of 25 micro influencers, minisocial helped Roverlund increase awareness of their brand and create shareworthy content at scale. The campaign produced over 100 assets with an EMV over $3,700.

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