Pollen partnered with minisocial to promote their new products and generate UGC (User Generated Content) for use across all marketing channels.
Pollen is a line of high-quality CBD products helping you feel your best.
As a new brand, Pollen wanted to generate a wide variety of content of people enjoying their CBD gummies in an authentic way. As a brand geared towards Gen Z and millennials, it was extremely important that the content that came from minisocial micro influencers had to feel genuine and closely align with the Pollen target audience.
By activating a campaign of 50 micro influencers, minisocial helped Pollen create UGC (User Generated Content) at scale. minisocial selected relevant micro influencers who shared how they live their life #withpollen while creating high-quality custom content featuring Pollen’s CBD Gummies.
The result is an enormous library of fully-licensed assets which showcases Pollen’s CBD Gummies in the wild. Our two-pronged solution delivers the amplification associated with a traditional influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.