PetFriendly partnered with minisocial to generate UGC featuring their monthly box full of dog health products.
PetFriendly is a monthly wellness subscription box for dogs.
PetFriendly wanted to produce UGC featuring their boxes and have their products used by real pet lovers across the nation.
By activating a campaign of 50 targeted micro influencers, minisocial helped PetFriendly increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes PetFriendly special with their own audience.
The result is a library of fully-licensed assets from creatives who showcase the monthly boxes in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.