Monthly Pet Wellness Box

PetFriendly partnered with minisocial to generate UGC featuring their monthly box full of dog health products.



cumulative following


fully licensed assets


earned media value



PetFriendly is a monthly wellness subscription box for dogs.

the challenge

PetFriendly wanted to produce UGC featuring their boxes and have their products used by real pet lovers across the nation.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped PetFriendly increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes PetFriendly special with their own audience.

The result is a library of fully-licensed assets from creatives who showcase the monthly boxes in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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