Nom Nom

Subscription Pet Food Company

Nom Nom partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Nom Nom is a subscription pet food company.

the challenge

Nom Nom wanted to produce UGC featuring their meals being enjoyed by real pets but producing user generated content at scale is costly and time consuming when done in-house. Nom Nom leverages minisocial user generated content on their organic social presence, acquisition, and beyond.

our solution

By activating a campaign of 100 targeted micro influencers, minisocial helped Nom Nom increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Nom Nom special with their followers.

The result is library of fully-licensed assets from creatives which showcase Nom Nom food in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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