Direct-to-Consumer Personal Care Products

To help amplify the launch of their new plastic free deodorant line and create user generated content featuring their new product, Native partnered with minisocial.

By activating a cohort of 50 micro influencer creators with a cumulative following of 548k, minisocial helped Native generate 100+ fully-licensed UGC assets, and posts with an EMV of $10,793.



cumulative following


fully licensed assets


earned media value



Native is a direct-to-consumer deodorant and personal care brand.

the challenge

With the launch of their plastic free line around the corner, Native needed to quickly spin up a new project to produce user generated content assets featuring their new products that they could leverage on organic social, email, acquisition, and their website.

our solution

By activating a campaign with 50 micro influencers, minisocial was able to help Native produce 100+ fully-licensed UGC assets featuring their product in the hands of real people. The social media posts asssociated with the campaign generated an EMV of $10,793.

minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing the Native brand story with their followers.

The result is a library of fully-licensed assets from creatives around the country which showcase Native products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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