Made by Nacho

Celebrity Cat Food Brand

Made by Nacho partnered with minisocial to generate UGC featuring their product lineup for use across their marketing channels including ads and organic social



cumulative following


fully licensed assets


earned media value



Made by Nacho is Chef Bobby Flay's cat food brand

the challenge

Made by Nacho wanted to produce UGC featuring their product lineup being enjoyed by real pets but producing user generated content at scale is costly and time consuming when done in-house.

our solution

By activating monthly campaigns of 25 targeted micro influencers, minisocial drove increase awareness of their brand and product offerings and created share-worthy content at scale. minisocial hand-picks relevant micro influencers who created high-quality user generated content while authentically sharing what makes Made by Nacho special with their own audience .

The result is library of fully-licensed assets from micro-influencers which showcase Made by Nacho's cat food in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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