Imperfect Foods

Grocery delivery on a mission to fight food waste

Imperfect Foods partnered with minisocial to produce high-performing, UGC-style content for their acquisition pipelines.



cumulative following


fully licensed assets


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Imperfect Foods partnered with minisocial to produce scaleable UGC-style content with a laser focus on content for their acquisition channels.

the challenge

Imperfect Foods has a powerful mission and a great offering. With so much to say it can be hard to fit all of it into a traditional ad. With the team testing and iterating on new concepts daily, Imperfect Foods needs a constant stream of new and engaging content to power their organic and paid marketing channels.

our solution

By partnering Imperfect Food with a group of micro-influencer creators minisocial helped them create dozens of video assets with their messaging points and product front and center.

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let's make something awesome together