Direct-to-Consumer Natural Remedies

Hilma is a natural remedies brand backed by science, bringing their customers that #getbetterfeeling. Hilma partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Hilma is a direct-to-consumer natural remedies brand.

the challenge

Recently launched, Hilma was looking for ways to amplify their social presence and generate top notch user generated content featuring their product as used by real consumers.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped Hilma amplify their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes Hilma unique with their followers.

The result is a library of fully-licensed assets from creatives that showcases Hilma products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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