Developmental feeding tools for little ones

ezpz partnered with minisocial to produce fully-licensed UGC videos from parenting creators on TikTok



cumulative following


fully licensed assets


earned media value



ezpz has created one-of-a-kind feeding tools to help little ones learn to eat independently

the challenge

Generating video content from parents around the country is time-consuming and managing usage rights can be costly

our solution

ezpz partnered with minisocial to send out their feeding tools to parenting creators who created TikTok's showcasing their experience with their kids

The campaign generated over 50 fully-licensed assets that ezpz can leverage across their marketing channels, from social proof on their email and website to organic social content and even ads.

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