ezpz partnered with minisocial to produce fully-licensed UGC videos from parenting creators on TikTok
ezpz has created one-of-a-kind feeding tools to help little ones learn to eat independently
Generating video content from parents around the country is time-consuming and managing usage rights can be costly
ezpz partnered with minisocial to send out their feeding tools to parenting creators who created TikTok's showcasing their experience with their kids
The campaign generated over 50 fully-licensed assets that ezpz can leverage across their marketing channels, from social proof on their email and website to organic social content and even ads.