Everyday Humans, Target Launch

Sustainable Sunscreen Brand

With a nationwide launch in Target, Everyday Humans partnered with minisocial to amplify the launch across TikTok and create UGC in store.



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minisocial partnered with Gen Z favorite sunscreen brand, Everyday Humans to amplify their launch in Target

the challenge

Driving awareness and sales with a new retail partner can be tough, so Everyday Humans turned to the power of micro influencers, TikTok, and UGC

our solution

Everyday Humans partnered with minisocial to send creators to their local target to show folks where they can find their favorite sunscreen on shelves. The campaign produced eye-catching UGC and generated over hundreds of thousands of views

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