With back-to-school around the corner, Ello partnered with minisocial to activate a campaign of micro influencer creators with children to feature their kid-friendly lineup of products.
Ello makes safe, clean, and green products which replace single-use food and bev containers with products to help you feel good and look good.
With new styles and colors launching all the time, Ello wanted to amplify their back-to-school initiatives and produce user generated content featuring their product in the wild. Ello leverages user generated content on their organic social presence, acquisition, and beyond.
By activating a campaign of 25 micro influencers, minisocial helped Ello increase awareness of their product and create shareworthy content at scale. The campaign produced over 45 assets with an EMV over $6,200.