Alodia was looking to create UGC videos featuring their Healthy Hair Kits.
creators
25
cumulative following
194k
fully licensed assets
30+
earned media value
$5,249
about
Founded by Dr. Isfahan a PhD Scientist & Trichologist, Alodia is a line of products and hair kits designed to make the growth and maintenance process simple.
the challenge
As with all CPG products, it's hard to tell by just looking at the packaging just how incredible the results from Alodia's Hair Kits are. You need real people to share the difference in real-time.
our solution
Alodia turned to minisocial to source a group of relevant, micro influencer creators who all produced, and shared video content featuring Alodia's products.
By activating a campaign with 25 micro influencers, minisocial was able to help Alodia produce fully-licensed UGC videos featuring their product in the hands and hair of real people.
The result is a library of fully-licensed assets from creatives around the country that showcase Alodia's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
