Luxury Athleisure Brand

Alala is a women-led, women-run luxury athleisure brand based in New York. Alala partnered with minisocial to promote their product lineup and generate UGC (user generated content) for use across all marketing channels.



cumulative following


fully licensed assets


earned media value



Alala is a women-led, women-run luxury athleisure brand

the challenge

With loads of studio content, Alala wanted to mix up their creative and source high-quality UGC to showcase their products in real life context. Alala leverages user generated content on their organic social presence and beyond.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped Alala increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who can create high-quality user generated content while authentically sharing the Alala brand story with their followers.

The result was a library of fully-licensed assets from creatives around the country which showcase Alala products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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