Vessi partnered with minisocial to produce user generated content featuring their newly launched shoe collection, Cityscape, for use across their marketing channels.
Vessi is a direct-to-consumer shoe brand.
Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action. Vessi leverages user generated content on their organic social presence and beyond.
By activating a cohort of 50 micro influencer creators with a cumulative following of 342k, minisocial helped Vessi generate 75+ fully-licensed UGC assets, and posts with an EMV of $13,358.