Direct-to-Consumer Shoes

Vessi partnered with to produce user generated content featuring their newly launched shoe collection, Cityscape, for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Vessi is a direct-to-consumer shoe brand.

the challenge

Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action. Vessi leverages user generated content on their organic social presence and beyond.

our solution

By activating a cohort of 50 micro influencer creators with a cumulative following of 342k, minisocial helped Bespoke Post generate 75+ fully-licensed UGC assets, and posts with an EMV of $13,358.

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reach your customers and grow your business on new levels