Spotlight Oral Care

Teeth whitening and oral care products created by dentists.

Already active on TikTok, Spotlight Oral Care wanted to ramp up reach and engagement while generating custom video content to leverage on their own channel.

By activating a campaign of 50 targeted micro-influencers on TikTok, minisocial helped Spotlight Oral Care amplify their brand and create share-worthy content at scale.

minisocial selected relevant micro-influencers who created high-quality user generated TikTok content showcasing their teeth whitening pen in action.

The result is a library of fully-licensed assets showing Spotlight's Teeth Whitening Pen in the wild. The two-pronged solution also delivers the amplification associated with a traditional micro-influencer campaign, matching and in this case exceeding performance in terms of views, engagement and EMV.

A single activation of 50 creators on TikTok garnered over 6 million views, thanks to the power of a solid concept and the virality of TikTok.