Superfood Snacks

SMPL partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



SMPL is a superfood snack brand.

the challenge

As a social-native brand, SMPL is always looking for ways to amplify their already robust social presence. SMPL was looking to generate unique UGC featuring their product for use on their organic social, acquisition, and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped SMPL amplify their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes SMPL unique with their followers.

The result is a library of fully-licensed assets from creatives that showcases SMPL products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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