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Skylight was looking to gather assets that position their calendar as a central piece in a family home routine.
creators
cumulative following
fully licensed assets
earned media value
Skylight Calendar is the perfect solution for busy families, and showing the product in action is key for customer acquisition.
Looking to get assets for paid and organic that position Skylight Calendar as a stress-reducing tool for parents with busy households to manage.
Looking for content that showcased key features like the touchscreen calendar in a nice kitchen or central home location, while highlighting the features families love most about it, like the color-coded synced plans and the chore chart. It was super important to find high-quality creators who could follow a brief.
minisocial booked and managed a group of 20 creators based on targeting instructions shared in the briefing process, who all created content with Skylight Calendar's brief top of mind.
Incorporating key do's like showing kids interacting with the calendar, showcasing the mobile app, and having the calendar placed in a kitchen or home dropzone with natural light, creators were able to easily hit these concepts and create content that still felt real and entertaining.
The result is 20 unique videos featuring new homes and families interacting with the product. This helps reduce ad fatigue and gives Skylight a baked-in community around their brand, with over 20 new creator posts.
