Collagen Sparkling Tea

SkinTe partnered with minisocial to produce user generated content featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



SkinTe is a collagen sparkling tea brand.

the challenge

As a digital-friendly brand, SkinTe is always looking for ways to amplify their social presence. SkinTe was looking to generate unique UGC featuring their product for use on their organic social, acquisition, and beyond.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped SkinTe amplify their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes SkinTe unique with their followers.

The result is a library of fully-licensed assets from creatives that showcases SkinTe products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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