
An established brand with a fresh new look, Revitin partnered with minisocial to get content into homes across the country and spread the word with micro-influencer posts on TikTok.

creators
cumulative following
fully licensed assets
earned media value
Revitin is a better-for-you toothpaste that helps support your overall health.
The oral care space is filled with products that don't support your overall health, and Revitin is helping change that. Looking to create educational and testimonial style content, they partnered with minisocial to get paired with creators who are passionate about healthy swaps and taking care of their wellness.
minisocial booked and managed a group of 20 TikTok creators with followings between 1k and 20k, who all shared a passion for better-for-you products.
Opting for the Pro project, the team at Revitin was able to review and approve creator content before it went live, and provide feedback for creators to tweak anything needed to better fit their vision.
This resulted in content for both organic and paid, plus assets that can be used as reviews on product pages.