Rapid Hydration Packets

Hydrant partnered with minisocial.io to generate UGC (user generated content) featuring their new product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Rapid hydration anytime, anywhere.

the challenge

Hydrant launches new flavors regularly and needs user generated content to showcase their latest products in the wild.

our solution

By activating a cohort of 25 influencers minisocial helped Hydrant amplify their new products and create share-worthy content at scale. minisocial.io selects relevant micro influencers who created high-quality user generated content while authentically sharing what they love about Hydrant with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Hydrant's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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