Hydrant partnered with minisocial.io to generate UGC (user generated content) featuring their new product lineup for use across their marketing channels.
creators
25
cumulative following
118k
fully licensed assets
35+
earned media value
$4,814
about
Rapid hydration anytime, anywhere.
the challenge
Hydrant launches new flavors regularly and needs user generated content to showcase their latest products in the wild.
our solution
By activating a cohort of 25 influencers minisocial helped Hydrant amplify their new products and create share-worthy content at scale. minisocial.io selects relevant micro influencers who created high-quality user generated content while authentically sharing what they love about Hydrant with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Hydrant's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
