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Ceremonia

Ceremonia partnered with minisocial to amplify their haircare products on TikTok and Instagram, leading to summer virality.

Clean haircare rooted in Latinx heritage

creators

50

cumulative following

489k

fully licensed assets

50+

earned media value

$10,160+

about

Sephora best seller and Gen Z's favorite haircare brand.

the challenge

Ceremonia turned to minisocial to capitalize on their fast-paced growth by quickly scaling up influencer relationships and new content for their own channels.

our solution

By activating a campaign of 50 targeted micro-influencers on TikTok, minisocial helped Ceremonia amplify their brand and create share-worthy content at scale.

Giving creators flexibility with direction and concepts allowed them to lean into their own personal style, create content that felt native, and build a library with a ton of variety.

A single activation for Ceremonia, in this case a group of 50 creators on TikTok, garnered over 300,000 views, thanks to the power of numbers and the algorithm.