Ceremonia partnered with minisocial to amplify their hair care products on TikTok and Instagram leading to summer virality.
creators
50
cumulative following
489k
fully licensed assets
50+
earned media value
$10,160+
about
Sephora best seller and Gen Z's favorite haircare brand
the challenge
Ceremonia turned to minisocial to capitalize on their fast paced growth by quickly scaling up influencer relationships and new content for their own channels.
our solution
By activating a campaign of 50 targeted micro influencers on TikTok, minisocial helped Ceremonia amplify their brand and create share-worthy content at scale.
Giving creators flexibility with direction and concepts, they allowed creators to lean into their own personal style, create content that felt native, and get a library of content with a ton of variety.
A single activation for Ceremonia, in this case a group of 50 creators on TikTok, garnered over 300,000 views thanks to the power numbers and the algorithm
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