The Modern Way to Clean

Blueland partnered with minisocial to produce eye-catching videos for use across platforms.



cumulative following


fully licensed assets


earned media value



Refillable and sustainable cleaning brand Blueland was looking for lifestyle videos featuing their products at home

the challenge

When deciding to test a new product for your home, testimonial videos stand out far more than written reviews and product photos. Blueland was looking for a simple way to source quality videos on demand, without the hassle of managing dozens of creators themselves.

our solution

By partnering Blueland with 25 micro influencer content creators, minisocial was able to get content in over 25 new homes with new faces for Blueland, this allows theme to take and test content across their ad channels and organic social to find what is resonating with their audience. Blueland has gone on to utilize minisocial’s creators content across both paid and organic social channels successfully.

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