6uJKKcp75bbdetp02C4x02ldotMAB9YgrOhKkKpScBMv00, m00OWfpy1m200EvDsoA9kcefh69ft1J6bsGISS79mjQjA, N46lzBfbvKWBoDORu64RF6b4KV02tv5zpJR1vppJeJL4, hOCeEyWmyNdd2021LMBKI3W8iRwgVF2saU5Zy6Gw72CM, 02vRxVg01hoy62Ja8yJGjlPZBHA5OGx01ouPNNSfPX4N9Q, sEvEIXUvqnAC45C7bTaOVKAztHpyWZgSeoRLWcQa5P00, qIseRkf2ooRfSbaLGPqb00fH01HTfCaGpHkForFPYZWis, XiSkC9j24LQPrbE6mxHaHKzDOrRu17SnNeTKA3HKfo00, dMwC9qn5pKVCdAfonAsc01b0101KhHr013FJtG20257wbxRc, rfkDyalM32xOQKY24CahwCbnoqelWioX89JpqHEjrOk

BERO

BERO partnered with minisocial to drive in-store awareness of their new flavour at Target through 20 miniLOCAL creators.

Tom Holland's premium non-alcoholic beer

creators

20

cumulative following

133k

fully licensed assets

20+

earned media value

$7,830

about

BERO, a fast-growing non-alcoholic beer, has focused its efforts on retail activations highlighting new partners. This time it's a new product with a current retail partner: Target.

the challenge

Launching a new flavor in Target stores nationwide, BERO needed to show their latest retail partner they were pushing for in-store sales.

our solution

Pairing BERO up with 20 miniLOCAL creators who have a Target near them to visit in-store and drive awareness of where BERO is located on the shelf and take it home with them to enjoy.

This resulted in 20 posts on TikTok from creators showcasing where to find BERO in Target, giving BERO the ability to show its retail partner that they're working to drive traffic in-store and add value to the relationship overall.

The content is licensed to BERO for use on ads and organic social channels.