Banza partnered with minisocial to generate UGC featuring their product lineup for use across their marketing channels including ads and organic social
creators
25
cumulative following
285k
fully licensed assets
45+
earned media value
$5,110
about
Banza is food brand home to protein pasta, pizza, mac, and more.
the challenge
Banza wanted to produce UGC featuring their product lineup being enjoyed by their fans but producing quaility UGC-style content at scale is costly and time consuming when done in-house.
our solution
By activating monthly campaigns of 25 targeted micro influencers, minisocial drove increase awareness of their brand and product offerings and created share-worthy content at scale. minisocial hand-picks relevant micro influencers who created high-quality user generated content while authentically sharing what they love about Banza with their own audience.
The result is library of fully-licensed assets from micro-influencers which showcase Banza's Mac in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
