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Banza partnered with minisocial to generate UGC featuring their product lineup for use across their marketing channels, including ads and organic social.
creators
cumulative following
fully licensed assets
earned media value
Banza is a food brand home to protein pasta, pizza, mac, and more.
Banza wanted to produce UGC featuring their product lineup being enjoyed by their fans, but producing quality UGC-style content at scale is costly and time-consuming when done in-house.
By activating monthly campaigns of 20 targeted micro-influencers, minisocial drove increased awareness of their brand and product offerings, and created share-worthy content at scale. minisocial hand-picks relevant micro-influencers who create high-quality user generated content while authentically sharing what they love about Banza with their own audience.
The result is a library of fully-licensed assets from micro-influencers showcasing Banza's Mac in action. The two-pronged solution also delivers the amplification associated with a traditional micro-influencer campaign, matching or exceeding performance in terms of impressions, engagement and EMV.
