To support the launch of a new collection of limited edition pieces, Paneros partnered with minisocial to create shareworthy user generated content for use on their organic social channels and beyond.
Paneros is an inclusive, honest, and responsible label that offers high quality, limited edition pieces with transparency.
As a small batch, limited edition release, Paneros needed to make a few pieces go a long way to support their new styles. Paneros also wanted to share as many different perspectives as possible when it came to their pieces — working with different talent, different locations, and different stories.
By activating a campaign of <25 micro influencers, minisocial helped Paneros increase awareness of their brand and create shareworthy content at scale. The campaign produced over 25 assets with an EMV over $3,000.