Open Spaces

Home Organization

Open Spaces partnered with minisocial.io to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.

creators

25

cumulative following

170k

fully licensed assets

55+

earned media value

...

about

Open Spaces creates home organization solutions for every space.

the challenge

As a newly launched brand, Open Spaces wanted to amplify the launch and produce user generated content featuring their product in the wild. Open Spaces leverages user generated content on their organic social presence, acquisition, and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped Open Spaces increase awareness of their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing Open Spaces mission with their followers.

The result is a library of fully-licensed assets from creatives that showcases Open Spaces products in real homes. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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