Everyday Humans is a direct-to-consumer SPF and body basics brand.
creators
25
cumulative following
256k
fully licensed assets
25+
earned media value
$5,983
about
everyday humans partnered with minisocial to pair up with micro influencer creators on TikTok to produce video content featuring their best-selling sunscreens in the wild.
the challenge
Relatively new to the platform everyday humans needed to generate traffic to their TikTok and wanted to produce repurposable UGC that they can leverage on their social channels and beyond.
our solution
minisocial paired everyday humans up with 25 skincare/beauty micro influencer creators on TikTok to produce UGC videos and leverage their following to drive traffic too their new TikTok account
