Equal Parts

Direct-to-Consumer Cooking Supplies

Equal Parts partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Equal Parts is a direct to consumer cooking brand.

the challenge

Producing user generated content at scale is costly and time consuming when done in-house. Equal Parts leverages user generated content on their organic social presence and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial.io helped Equal Parts increase awareness of their brand and create share-worthy content at scale. minisocial.io hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Equal Parts special with their followers. The result is library of fully-licensed assets from creatives which showcase Equal Parts product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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