Equal Parts partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.
Equal Parts is a direct to consumer cooking brand.
Producing user generated content at scale is costly and time consuming when done in-house. Equal Parts leverages user generated content on their organic social presence and beyond.
By activating a campaign of 25 targeted micro influencers, minisocial.io helped Equal Parts increase awareness of their brand and create share-worthy content at scale. minisocial.io hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Equal Parts special with their followers. The result is library of fully-licensed assets from creatives which showcase Equal Parts product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.