Cotton Carrier

Direct-to-Consumer Camera Accessories Brand

Cotton Carrier partnered with minisocial.io to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.

creators

50

cumulative following

121k

fully licensed assets

60+

earned media value

...

about

Cotton Carrier is a direct to consumer camera accessories brand.

the challenge

Operating in a saturate market, Cotton Carrier wanted to amplify their lineup on social while producing UGC featuring their lineup of camera accessories in the wild for use on their organic social presence, acquisition, and beyond.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped Cotton Carrier increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes the Cotton Carrier product special with their followers.

The result is library of fully-licensed assets from creatives which showcase Cotton Carrier product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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